Alliance & Industry Partners

Alliances

Shure is a proud member of the following global alliance networks. We work with industry partners and integrator alliances to stay at the forefront of technology utilization and extend the integration and service capabilities for enterprise client needs.

AVIXA

AVIXA (Audiovisual and Integrated Experience Association) is the producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 3,000 enterprise members representing over 20,000 AV professionals, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users

[avixa.org](http://www.avixa.org)

AV User Group

AVUG (Audiovisual User Group) is a a thriving community of over 1700 members of AV end user professionals benefitting from each others extensive knowledge and experiences and who meet engage and network at our regular, local AV User Group meetings and networking events. AVUG is a non-profit organization whose activities and events are financed by supplier sponsorship who get to present to, and network with, our members. All funds are used to deliver User Group meetings, evening networking sessions and other industry events.

[avusergroup.com](http://www.avusergroup.com)

GPA

GPA (the Global Presence Alliance) is a consortium of meeting and collaboration technology integrators, providing global enterprise customers with a single partner to support their technology needs through a unified delivery methodology, operational infrastructure, and a bond of trust. GPA's mission is to enhance human efficiency and productivity, foster innovation through knowledge sharing and collaboration, and drive business growth and competitive market advantage. The alliance consists of 26 partners and operates in over 50 countries, offering services such as enterprise video conferencing, unified communications, digital signage, and more.

[thinkgpa.com](https://thinkgpa.com)

PSNI Global Alliance

PSNI (Professional Systems Network) is a global alliance of the top AV integrators, manufacturers, distributors, and service partners. This top-tier network of AV professionals enables PSNI integrators to offer a wide variety of standardized solutions and support no matter where they—or you—are in the world. These standards and global resources mean you get your project finished faster, and the affiliate who designed and installed it will be the same one supporting you as you put it to use.

[psni.org](http://www.psni.org/)

Industry Partners

Through its participation in various industry groups and alliances, Shure remains at the forefront of technology innovation, utilization, extending integration and service capabilities to meet client needs while advocating with regulators for the people who rely on wireless microphones and other related technologies.

5G-Media Action Group (5G-MAG)

5G-MAG brings together the media and telecom industries, fostering collaboration on richer media experiences powered by the Internet, mobile technologies, networks, multimedia systems, codecs, and APIs. Shure is engaged in 5G-MAG to study the use of 5G for audio content production. This includes the study of Non-Public Networks (NPNs) using 5G technology designed for localized non-public use covering areas like studios, stadiums, etc and associated spectrum that can be made available in a free or affordable manner.

[5g-mag.com](https://www.5g-mag.com>)

African Telecommunications Union (ATU)

ATU is the leading continental organization fostering the development of information and communication technologies infrastructure and service in Africa. Shure’s objective in ATU is to secure spectrum to support events, content production and conferencing on the African continent and share information about the underlying technologies.

[atuuat.africa](https://atuuat.africa/about/)

Arab Spectrum Management Group (ASMG)

ASMG was established for Arab countries to cooperate in the field of spectrum management by sharing and exchanging views on the emerging radio communication aspects as well as to manage and coordinate all issues related to spectrum management. Shure’s objective in ASMG is to secure spectrum to support events, content production and conferencing in ASMG member countries and share information about the underlying technologies.

[tra.gov.lb](http://www.tra.gov.lb/SubPage.aspx?pageid=2216)

Association of Professional Wireless Production Technologies (APWPT)

APWPT is an international association that represents the interests of users and manufacturers of wireless production equipment. Shure and the other APWPT members work to secure radio spectrum for the cultural and creative industries worldwide.

[apwpt.org](https://apwpt.org/?lang=en)

Digital Enhanced Cordless Telecommunications (DECT) Forum

The DECT Forum is the international association that supports a collaborative environment of the DECT industry and drives programs to develop and improve DECT wireless technology and related products and applications. Shure uses DECT technology for its conferencing systems and is engaged in DECT Forum to promote the use of DECT for conferencing systems and expand the allocation of DECT frequencies worldwide.

[dect.org](https://www.dect.org/)

European Conference of Postal and Telecommunications Administrations (CEPT)

CEPT is an organization where policy makers and regulators from 46 countries across Europe collaborate to harmonize telecommunication and radio spectrum to improve efficiency and co-ordination for the benefit of European society. Shure participates to CEPT to secure spectrum to support events, content production and conferencing in Europe and share information about the underlying technologies.

[cept.org](https://www.cept.org/)

European Telecommunications Standards Institute (ETSI)

ETSI develops standards for Information and Communication Technology (ICT) systems, applications and services that are used worldwide. It has 850+ member organizations from over 60 countries and five continents. Shure develops standards specifications in ETSI for the development and certification of wireless microphone technologies, including Wireless Multichannel Audio Systems ([WMAS](https://www.radioworld.com/columns-and-views/guest-commentaries/what-the-wmas-ruling-means-for-radio)).

[etsi.org](https://www.etsi.org/)

ITU-APT Foundation of India (IAFI)

IAFI encourages public/private sector industries, R&D organizations and academic institutions to engage in the activities of the International Telecommunication Union (ITU) and the Asia Pacific Telecommunity (APT). Shure participates to IAFI to secure spectrum to support events, content production and conferencing in India and the wider Asia-Pacific region and share information about the underlying technologies.

[iafi.in](https://iafi.in/)

Inter-American Telecommunication Commission (CITEL)

CITEL facilitates and promotes the development of information and communication technologies (ICT) in the Americas region, in pursuance of sustainable development. This includes the harmonization of the radio frequency spectrum to reduce the cost of providing wireless services. Shure’s objective in CITEL is to secure spectrum to support events, content production and conferencing in the Americas region and share information about the underlying technologies.

[oas.org](https://www.oas.org/ext/en/main/oas/our-structure/agencies-and-entities/citel)

International Telecommunication Union (ITU)

ITU is the United Nations specialized agency for information and communication technologies (ICTs). The Organization is made up of a membership of 193 Member States and more than 1000 companies, universities and international and regional organizations. One of the most important roles of the ITU is to allocate spectrum globally, including for wireless microphones. Shure is engaged in ITU to secure long term access to spectrum for the wireless audio industry worldwide. We help develop technical studies and policies in ITU that feed in the international Radio Regulations (RR), the international treaty governing the global use of the radio-frequency spectrum.

[itu.int](https://www.itu.int/en/Pages/default.aspx)

National Systems Contractors Association (NSCA)

The NSCA is the leading not-for-profit association representing the commercial integration industries. The National Systems Contractors Association is a powerful advocate for all who work in the integration industry, including systems contractors/integrators, product manufacturers, consultants, sales representatives, architects, specifying engineers and other allied professionals. NSCA is dedicated to serving its contractor members and all channel stakeholders through advocacy, education, member services, and networking designed to improve business performance.

Professional Audio Manufacturers Alliance (PAMA)

PAMA is the collective voice and forum for the leading manufacturers of professional audio products and the people who use them. Shure is a core member of PAMA. Member companies conduct business worldwide in support of high quality audio across a wide range of industries – pursuing the state of the art in technology and practice to enable audio professionals to elevate their craft and delight listeners and audiences every day.

Syndicat des Entreprises Internationales de Négoce en Electronique Professionnelle (SEINEP)

SEINEP brings together companies marketing high-tech products in various areas, including professional and broadcast audio equipment. Shure is involved to promote and maximize the benefits of radio spectrum for wireless microphones in France.

[ficime.com](https://www.ficime.com/syndicats/seinep/)

UK Spectrum Policy Forum (UK SPF)

UK SPF is the cross-industry ‘sounding board’ on future policy and approaches on spectrum in the UK. Shure is involved to promote and maximize the benefits of radio spectrum for wireless microphones in the UK.

[techuk.org](https://www.techuk.org/who-we-are/our-partners/uk-spectrum-policy-forum.html)

Wireless Innovation Forum (WInnForum)

Shure and the other members of the WInnForum are dedicated to advancing technologies supporting the innovative utilization of spectrum and the development of wireless communications systems, including wireless microphones.