Shure to Spark Innovation at IBC 2025

**London, September 2, 2025**—Celebrating a century of audio innovation, [Shure](https://www.shure.com/) returns to the [IBC Show in Amsterdam (from September 12th-15th)](https://show.ibc.org/), where we will be announcing a groundbreaking solution for capturing audio in the broadcast industry. This year, Shure is not only unveiling its latest line-up of products but also empowering the future of the entertainment landscape as an [Associate Sponsor of the IBC2025 Accelerator Media Innovation Programme](https://show.ibc.org/accelerator-sponsor-shure). “IBC is an unmatched platform for driving innovation and exploring how technology is reshaping our industry,” said Chad Wiggins, Associate VP, Innovation Solutions and Platform, at Shure. “Our sponsorship of the IBC Accelerator Programme underscores our commitment to advancing the media and entertainment sector—not only through the launch of cutting-edge products but also by supporting initiatives that empower engineers, creators, and broadcasters to achieve excellence.” **Shure Product Highlights at IBC2025** - **Studio Installation:** - **Location Sound:** - **Content Creation:** **Software Solutions:**

- [**ShureCloud**](https://www.shure.com/en-US/support/shurecloud): Shure’s cloud management platform helps customers monitor, manage, and control Shure hardware and software in one place, anywhere and anytime. Firmware updates and channel expansion and management can also be done through ShureCloud. - [**Wireless Workbench 7 (WWB7**](https://www.shure.com/en-US/products/software/wwb?variant=WWB)): Shure’s WWB7 software provides a full suite of RF spectrum management tools in one place to give engineers and audio professionals full command of compatible devices. It’s the ideal platform for inventory management, live monitoring, and frequency coordination. - [**WAVETOOL**](https://www.shure.com/en-US/products/software/wavetool?variant=Wavetool): This robust software tool seamlessly combines mic monitoring and RF quality monitoring for all audio sources into a single, efficient view, tailored to meet engineers’ needs. WAVETOOL by Shure gives professionals accurate information to ensure a flawless audio performance. Visit Shure on the IBC show floor at Booth 8.C32 to explore these solutions and to learn more about Shure’s vision for the next 100 years. More information is at shure.com. *1Channel licenses are required for operation and can be purchased through authorized dealers or at Shure.com. The availability of channel license features is subject to regional regulations and may vary accordingly. Contact your Shure local representative for specific details in your area.*